WholesaleMaster
MODULE 02

Market Research

LEAD GEN

Connected Investors Strategy

1

Pinpoint Funding

Use the "Private Lenders" search to find active cash buyers. These are people who have actually lent money on deals recently.

2

Marketplace Listings

Post your deals to the marketplace. It's a high-traffic area for serious investors looking for their next project.

3

Direct Messaging

Don't just wait. Message active buyers: "I come across off-market deals in [CITY]. What are your buying criteria?"

ESSENTIAL SKILL

How to Check ARV (After Repair Value)

1

Find Comparable Properties ("Comps")

Look for recently SOLD properties that are similar to your subject property. These are called "comps" (comparables).

What makes a good comp?

  • Within 0.5 miles of your property (closer is better)
  • Sold in last 6 months (3 months is ideal)
  • Similar size: Within 200 sq ft of your property
  • Same bed/bath count (or very close)
  • Similar condition: Recently renovated/updated
2

Use Free Research Tools

RECOMMENDEDZillow.com
  1. Search for your property address
  2. Scroll down to "Nearby comparable sales"
  3. Filter by: Sold (not "For Sale")
  4. Look for properties within 0.5 miles, similar size
  5. Click on 3-5 comps and note their sold prices
Redfin.com
  1. Search your property address
  2. Click "Nearby Homes" tab
  3. Filter: Sold, Last 6 months
  4. Sort by "Recently Sold"
  5. Compare similar properties
Realtor.com
  1. Search property address
  2. Click "Nearby Sold Homes"
  3. Review recently sold properties
  4. Check photos to confirm condition
3

Calculate the ARV

Once you have 3-5 good comps, calculate the average sold price. This is your ARV.

Example Calculation:

Comp 1: $425,000
Comp 2: $435,000
Comp 3: $420,000
Comp 4: $440,000
Comp 5: $430,000
Total: $2,150,000 ÷ 5 = $430,000 ARV
4

Verify with Photos

Always click through to see photos of your comps. Make sure they are truly renovated/updated properties.

Good Comps Have:
  • • Updated kitchens (new cabinets, counters)
  • • Modern bathrooms
  • • Fresh paint throughout
  • • New or refinished floors
  • • Clean, move-in ready condition
Avoid Comps That:
  • • Look outdated or worn
  • • Have old kitchens/bathrooms
  • • Show signs of deferred maintenance
  • • Are clearly "fixer-uppers"
  • • Don't match your target condition

Common Mistakes to Avoid

  • ✗
    Using "For Sale" listings instead of "Sold" prices

    Asking prices don't matter. Only use actual SOLD prices.

  • ✗
    Using comps that are too far away

    Stay within 0.5 miles. Different neighborhoods = different values.

  • ✗
    Using old sales data

    Market changes fast. Use sales from last 3-6 months only.

  • ✗
    Not checking photos

    A $400k sale might be a dump. Always verify condition with photos.

  • ✗
    Using only 1-2 comps

    Find at least 3-5 comps for an accurate average.

Quick Reference Checklist

Distance:

Within 0.5 miles (closer is better)

Time Frame:

Sold in last 3-6 months

Size:

Within 200 sq ft

Bed/Bath:

Same or very close

Condition:

Fully renovated/updated

Number of Comps:

At least 3-5 properties

High-Motivation Lead Types

Absentee Owners
Owners who live out of state. Often tired landlords who just want to cash out.
Probate / Inherited
Properties inherited after a death. Sellers often want a quick sale to split the money.
Tax Delinquent
Owners behind on property taxes. They risk losing the home for nothing, so they are motivated.
Code Violations
Properties flagged by the city for tall grass, broken windows, etc. Signs of distress.
Skip Tracing

"Skip tracing" is finding phone numbers for property owners.

1. TruePeopleSearch (Free)
2. PropStream (Paid)
3. BatchLeads (Paid)
Buyer List

Your buyer list is your gold mine. Always ask buyers:

  • Locations?
  • Price Range?
  • Property Type?
  • Rehab Level?